008 / Branding
Rai Kai
D2C Fermented Drink
Client
Rai Kai
Year
2026
Category
Branding
Scope
Brand Strategy, Brand Identity Design, Packaging Design, Visual Identity System
About the Project
Rai Kai is a homegrown brand built around India's beloved traditional fermented drink, Kanji. The brand celebrates the nostalgia and warmth of homemade recipes while presenting them through a modern, contemporary lens. The objective was to create an identity that feels rooted in heritage yet visually engaging for a younger, urban audience. The project captured the emotional and cultural significance of Kanji, a drink tied to festivals and family gatherings. A custom logotype symbolizing purity and tradition anchors an earthy color palette that reflects the vibrancy of Indian kitchens, while the packaging merges homemade charm with shelf-ready confidence.
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