Anika by Aabi

About the Project

Anika by Aabi is an ethnic wear brand rooted in the timeless elegance of Banarasi, Chanderi, and Kota weaves. The challenge was to reimagine the brand's visual identity, making it feel both heritage-driven and globally relevant. The rebranding explored Indian motifs and embroidery, leading to a bespoke logotype that reflects the patterns and luxury of the saree form. The visual language combines deep maroons and gold with minimal layouts, balancing richness with restraint. Deliverables spanned a complete brand system: logo, packaging, retail bag design, social media templates, and product photography direction.